Paul Rand (born Peretz Rosenbaum, 1914 to 1996) was an American art director and graphic designer known for his corporate logo designs, including those for IBM, UPS, Westinghouse, ABC and NeXT. He developed an American Modernist style drawing on European influences and was one of the first American commercial artists to embrace the Swiss Style of graphic design, and he taught graphic design at Yale University from 1956 to 1969 and again from 1974 to 1985.
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Source Getty Research Institute Union List of Artist Names: Rand, Paul (American painter and graphic designer, 1914-1996)
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Source Wikidata: Paul Rand
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1. Wikipedia: Paul Rand
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He is known for his corporate logo designs, including logos for IBM, UPS, Enron, Morningstar, Inc.
In Group: Modernist and Bauhaus Architects and Designers, Lead
He developed an American Modernist style from European influences and was one of the first American commercial artists to embrace and practice the Swiss Style of graphic design.
View the SourceWikidata: Paul Rand
Wikidata Q468160, class allow-list match (w-bbfill-artsarchag-0926 resolve_missing)View the Source Getty Research Institute Union List of Artist Names: Rand, Paul (American painter and graphic designer, 1914-1996)
Getty Research Institute Union List of Artist NamesPractices: Painting, Record headingQuote, Practices: Painting, Record heading
Rand, Paul (American painter and graphic designer, 1914-1996)
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