99 Cent (Andreas Gursky)

99 Cent is a colour photograph by the German photographer Andreas Gursky, created in 1999. It shows the interior of a 99 Cents Only Store in Los Angeles, where shelves of goods that all carry the same price run across the frame in a long, wave-like row beneath a ceiling that reflects the displays. Gursky has said he was struck by a similar shop window while driving in Los Angeles on his first visit to the city. He used digital manipulation on the image, as he has done in his work since 1990, including colour changes and an inserted reflection of the merchandise on the ceiling. Time magazine included the photograph in its 1999 list of the 100 most important photographs ever taken, and a print sold at Sotheby's in New York in May 2006 for 2,256,000 dollars. Prints are held by the San Francisco Museum of Modern Art, The Broad and the Museum of Contemporary Art in Los Angeles, and the national museum of modern art in Paris.