This article records tradition as it has been passed down and reported. Its sources are not yet part of the atlas's verified catalogue.
In the middle of the eighteenth century, European artists and thinkers turned decisively away from the swirling ornament of the Rococo and toward what they believed was a purer, more rational artistic inheritance: the art of ancient Greece and Rome. This turn was not merely nostalgic. It was fueled by real archaeological discovery, most dramatically the excavations at Pompeii and Herculaneum, Roman towns buried by the eruption of Vesuvius in 79 CE and rediscovered in the 1730s and 1740s, which gave artists direct physical evidence of ancient design, ornament and daily life. It was also fueled by theory. The German scholar Johann Joachim Winckelmann argued in his writings, including his influential 1764 History of Ancient Art, that Greek art embodied a noble simplicity and calm grandeur that modern artists should imitate rather than merely admire. Neoclassical painters accordingly favored austere linear design, archaeologically correct costume and architecture, and subjects drawn from classical history and mythology, treated with emotional restraint rather than Rococo playfulness or Baroque drama. They looked back past the Baroque to the seventeenth century French painter Nicolas Poussin, whose disciplined compositions became a model, and they held that strong, rational drawing was not just an artistic virtue but a moral one. Jacques-Louis David, the movement's most important painter, extended this classical seriousness into direct political use, staging scenes of ancient Roman self-sacrifice and civic duty that audiences read as commentary on their own revolutionary moment. Neoclassicism was never confined to painting. Sculptors carved idealized figures modeled on ancient statuary, and architects designed temples, museums and civic buildings in imitation of Greek and Roman precedent, spreading the style from Rome and Paris to London and eventually to the young United States, where it became closely associated with the visual language of republican government.