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Josiah Wedgwood

Ceramic, Glass and Metal Artists

Josiah Wedgwood was an English potter and entrepreneur who lived from 1730 to 1795. He founded the Wedgwood company in 1759 and developed improved pottery bodies through systematic experimentation, becoming the leader in the industrialisation of European pottery manufacture. Every new invention he produced, including green glaze, creamware, black basalt and jasperware, was quickly copied by rivals, and he made great efforts to keep his designs in tune with current fashion, opening London showrooms so the public could see his full range of tableware. He is credited as a pioneer of modern marketing, having pioneered direct mail, money-back guarantees, self-service, free delivery, buy one get one free, and illustrated catalogues to meet the demands of the consumer revolution. This description is adapted from Wikipedia contributors under CC BY-SA 4.0; changes were made. https://creativecommons.org/licenses/by-sa/4.0/

Facts
Classification
Gender
Male 1
Active From Year
1744 1
Connections

Practices

Ceramics, Art Forms
Source Josiah Wedgwood (Wikipedia)
In the Other Atlases

Nationality

Kingdom of Great Britain

Also in Geography Atlas: the nationality of this subject.

Originated In

United Kingdom

Also in Geography Atlas: where this subject originated.

Sources
1. Josiah Wedgwood (Wikipedia)
Wikimedia Foundation
  • Introduction
    Founding the Wedgwood company in 1759, he developed improved pottery bodies by systematic experimentation, and was the leader in the industrialisation of the manufacture of European pottery.
  • Lead section
    Founding the Wedgwood company in 1759, he developed improved pottery bodies by systematic experimentation, and was the leader in the industrialisation of the manufacture of European pottery.
  • Wikipedia sections
    When nearly twelve, he suffered a severe bout of smallpox which affected his right knee, but recovered sufficiently to get a formal indenture on 11 November 1744, serving as an apprentice potter under his eldest brother Thomas, who had taken over the Churchyard Works.
  • In Group: European Pottery Masters, Lead
    Josiah Wedgwood (12 July 1730-3 January 1795) was an English potter, entrepreneur and abolitionist.
View the Source
Wikidata: Josiah Wedgwood
Wikidata Q319331, class allow-list match (w-wdresolver-0926)View the Source
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